The word is "POPULAR."
The Big Bang Theory Season 8, Episode 8
but home births
are very POPULAR these days.
The Big Bang Theory Season 10, Episode 11
...which I think we all know
is a POPULAR euphemism...
The Big Bang Theory Season 3, Episode 7
you'll end up
the most POPULAR dead man in town.
Game of Thrones Season 3, Episode 7
the most POPULAR guy in the station,
and I just wanted to lose sight of him.
Money Heist Season 1, Episode 4